It’s an interesting time right now, to say the least. Times and teams are changing. Some people are new to email, others are picking up a tonne of work. You might be trying to bring new team mates up to speed.
Whatever your situation, I’ve put together this guide of what you need to know about making awesome email, for new starters and self improvers.
How email is made, and who is involved?
Before everything else; If what you’re saying doesn’t work, nothing else will.
Designing for email isn’t designing for print, or the web.
Rendering issues and the cheat codes.
Making sure email works for everyone.
Making email marketing work on mobile.
Taking messaging to the next level, without going wrong.
The art of getting into the inbox.
Preparing to send your email campaign and avoiding mistakes.
Flashy fun stuff — what do you need to know now, and what’s ok to come back to?
And other things that might be useful.