Make Awesome Email

Deliverability and “spammy words”

Deliverability - the art of getting your email into the user’s inbox - is a discipline in itself. Email clients like Gmail want to stop spam getting into the inbox, so naturally it’s sometimes a dark art - because they don’t want to give the game away. This is increasingly powered by machine learning, so it can be that there literally aren’t any simple rules to follow. That said, here are some starter points: